Your Budget Isn’t Too Small. It’s Too Scattered.
Most destinations think they have a money problem. They don’t. They have a focus problem.
Your Agency Isn’t the Problem. The Incentives Are.
Your agency isn't bad at its job. It just gets paid more when you do more. Here's how the incentives work against you, and what good actually looks like.
The Funnel You Built Everything On Is Disappearing.
ChatGPT made nearly 2 million requests to DMO sites in 8 days and sent almost no one back. The funnel is collapsing into a conversation. Here's what to do.
Why I’m Doing This
Most founder stories about selling a company are about relief. Mine wasn't. I sold Travel Mindset out of fear, and what I missed afterward wasn't the agency. It was the people running destinations. Here's why I came back.