How We Start
Know what's working.
Know what isn't.
Know what's next.
Every DMO is running 100 things at once. The Blueprint sorts out which ones matter in 4–6 weeks.
WHAT YOU WALK AWAY WITH
You leave with three things you can use.
1
A Scorecard
Your full marketing operation scored across 8 categories. Built to share with your board.
2
A Priority List
What to cut. What to keep. What to build next. Based on the scorecard, not on guesswork.
3
A Roadmap
Your priorities sequenced into a plan you can execute. Not a 60-page deck. A plan.
Scored across: Content • Spend • Campaigns • Creators • Audience data • Agencies • Brand • AI
HOW IT WORKS
Two sessions. I do the
heavy lifting between them.
Before we meet
You send me what you have: content, campaigns, agency scopes, spend, performance reports. I do the analysis before the first session.
Your time: gathering existing materials.
Session 1: The Full Picture
We walk through all 8 categories together. Scores, gaps, where the real opportunities are.
Your time: one 90-minute working session. You leave with the Scorecard.
Session 2: The Hard Calls
Based on the scorecard, we decide what to cut, keep, and build next. You walk out with a plan.
Your time: one 90-minute working session. You leave with the priority list, and your plan follows as the handoff.
WHAT COMES NEXT
The Blueprint gives you the plan. What you do next is up to you.
Some clients take the plan and run it themselves. Others want me to stay involved. There is no required next step.
Advisory & Monitoring
Once a month, we meet for an hour. I track how AI platforms are representing your destination, hold the plan accountable, and work through whatever's on your desk that month. You get the person who built the plan, not an account team you have to bring up to speed. This is not more consulting. It's the standing meeting that keeps the plan from gathering dust
Strategic Execution
When your team doesn't have the bandwidth to run something the plan calls for, I do it. Scoped to your priorities, not sold from a list.
See how I execute →