PROJECT
Visit Sevierville
Sevierville couldn’t out-shout the corridor. Creators helped it own something else.
4
Creators engaged
7
Custom itineraries built
16
Content pieces
6.9M
Social reach
CLIENT
Visit Sevierville
ENGAGEMENT
Strategic Execution
SCOPE
Influencer & Creator Partnerships
OUTCOME
6.9M social reach
The Challenge
Stuck between Gatlinburg and Pigeon Forge, Sevierville kept trying to compete in a corridor built to drown it out. The louder it got, the more it disappeared.
01
What We Did
Built a creator program that stopped competing and started owning what’s different: Dolly Parton’s hometown, the Smokies, small-town room to breathe. Paired a focused set of influencers with custom itineraries matched to their audiences.
02
The Impact
4 creators, 7 itineraries, and 16 pieces of content drove 6.9M in social reach, and Sevierville finally owned a position its neighbors couldn’t claim.
Focus beats volume. Do less, better.
03