PROJECT
Virginia Beach
A creator-led program that finally told the off-season story.
6
Families and young professionals
213
sOCIAL POSTS PUBLISHED
71%
REACH LFT DURING CAMPAIGN
6:34 min
Average time on page
CLIENT
Virginia Beach
ENGAGEMENT
Strategic Execution
SCOPE
Influencer & Creator Partnerships
OUTCOME
Social reach up 71%
The Challenge
Virginia Beach is a real four-season destination, but the content skewed summer and the off-season had nothing pulling for it.
01
What We Did
Brought in six creators to document the seasons nobody was telling, targeting families and young professionals across the full year. Reorganized existing content around their stories instead of commissioning everything new.
02
The Impact
Social reach up 71%, time on page at 6:34 minutes, and 18 authentic travel pieces that spun out into 220 posts carrying the off-season story summer content never told.
03