PROJECT
Mt. Hood Territory
A handful of audience-aligned creators beat a feed full of scattered content.
17MM
Total social impressions
558k
Article & slideshow views
3.1MM
Instagram reach from creators
18
Custom content pieces
CLIENT
Mt. Hood Territory
ENGAGEMENT
Strategic Execution
SCOPE
Influencer & Creator Partnerships
OUTCOME
17M Impressions
The Challenge
Mt. Hood had the experiences and the content, but no through-line. Every platform told a slightly different version and none of it stuck.
01
What We Did
Ran a 10-month creator program aimed at the Instagram and Millennial travelers most likely to plan a trip. Kept it to a deliberately tight set of 18 high-quality pieces across different seasons instead of a flood of posts.
02
The Impact
Over 17M impressions, 558K views, and 3.1M reach on Instagram, all from a small, aligned set of creators.
Fewer, better pieces from the right creators. Do less, better.
03