PROJECT
Visit
Temecula Valley
A story beyond wine that extended stays and broadened the reason to visit.
31%
Shoulder season engagement increase
24%
Trip planning inquiry increase
2.3 → 2.8 nights
Average visitor stay extended
CLIENT
Visit Temecula Valley
ENGAGEMENT
Strategic Execution
SCOPE
Brand & Messaging
OUTCOME
Stays 2.3 to 2.8 nights
About Visit Temecula Valley
Temecula Valley is known for one thing: wine. That was a strength and a ceiling. Visitors came for the wineries, stayed a night, and left, while Old Town, ballooning, golf, and the outdoors sat in wine country’s shadow.
01
The Opportunity
The concern wasn’t getting people to the valley, it was getting them to stay. Average length of stay was short, and the destination’s story began and ended with the tasting room.
02
What We Did
Built a content and campaign strategy that expanded Temecula’s story beyond wine, tying each new thread, Old Town, ballooning, golf, and the outdoors, to a reason to stay another night. Created itineraries designed to turn a one-night wine trip into a multi-day stay, and aligned partners around a single broader narrative instead of competing one-note pushes.
03
The Impact
Shoulder season engagement up 31%, trip planning inquiries up 24%, and average stays extended from 2.3 to 2.8 nights, a real shift for lodging and dining operators across the valley.
04